While LiveOps has long been associated with modern gaming, we’ve expanded its horizons into high-touch industries such as sports, media, and retail. Think of the concepts we all love from the gaming world – earning experience, completing missions, and collecting rewards. Now imagine these elements seamlessly integrated into your business, creating a captivating experience that not only draws users and customers in but keeps them engaged for longer.
Early adopters of the gaming sector see the benefits of games moving from one-off tangible products to an ongoing digital service.
Microsoft acquires PlayFab and almost 2bn gamers generated £130bn revenue through LiveOps.
OBT Live was born. Partnering with Microsoft and Alice & Smith, the new digital SI is laser focused on creating unrivalled user experiences with LiveOps.
LiveOps usage extends well beyond the gaming sector, allowing for continuous evolution of apps, infinite engagement, progression and loyalty.
Not a culture in the traditional sense, but LiveOps does encompass a set of practices and principals that have influenced the culture surrounding a digital product.
This culture emphasises ongoing support and engagement with users, a commitment to continual improvement based on player or user feedback, data analysis, and real-time adjustments. Adopting this approach can shape the culture within development teams and organisations to prioritise data-driven decisions.
So while LiveOps itself isn’t a culture, we think it’s fair to call it an Influencer.
The biggest LiveOps back-end platform in the world, PlayFab, was acquired by Microsoft in 2018. PlayFab had served more than 700 million gamers and powered more than 1,200 games with organisations like Disney, Rovio and Atari.
Since then it’s achieved huge growth and it is often integrated with Microsoft’s Azure cloud computing platform. The next wave of growth is coming from outside the gaming sector; Sports Teams, Stadia, Betting, Media and Leisure industries are all starting to adopt the platform to transform their digital products.
Our DevOps engineers will design your new SaaS environment, integrating your key customer applications with XR server and PlayFab.
Our Data Scientists analyse user interactions in the application to drive improvements and identify new revenue or experience opportunities.
Our Customer Success teams, armed with a deep understanding of your business and industry, work alongside CX specialists and game economists, to provide insights which will improve and refine your customer journey.
Automated data driven platforms, that create unique experiences for your customers.
The LiveOps approach that revolutionised a sweet sensation.
Personalised and engaging user experiences took Candy Crush from 125 levels to a £3.19bn success. Discover the game-changing magic of LiveOps and the valuable lesson it offers in their intriguing story…
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