LiveOps—short for Live Operations—is the practice of continuously managing and improving an app, game or digital service after it’s launched. Instead of releasing a product and walking away, teams use LiveOps to keep things fresh, engaging and responsive to user behaviour.
Originated in the gaming sector, where developers would roll out new content, events or fixes without requiring players to download a whole new version, It’s now used across industries like retail, media, leisure and sports.
At its core, LiveOps is about:
Adding new features, promotions or content instantly.
Running events, challenges or campaigns to keep users coming back.
Using analytics to tweak experiences based on how users behave.
Fixing bugs, adjusting difficulty or responding to trends quickly.
Early adopters of the gaming sector see the benefits of games moving from one-off tangible products to an ongoing digital service.
Microsoft acquires PlayFab and almost 2bn gamers generated £130bn revenue through LiveOps.
OBT Live was born. Partnering with Microsoft, the new digital SI is laser focused on creating unrivalled user experiences with LiveOps.
LiveOps usage extends well beyond the gaming sector, allowing for continuous evolution of apps, infinite engagement, progression and loyalty.
Built on the LiveOps philosophy, Engage AI is the product that brings it to life. Blending software, AI and data into one platform for real-time, personalised engagement.
What it enables:
| Capability | Outcome |
|---|---|
|
Hyper-Personalisation at scale |
More relevant experiences, every time |
|
Lifecycle automation |
Lower churn, higher retention |
|
Real-time optimisation |
Smarter, more effective campaigns |
|
Business alignment |
Engagement that drives revenue |
|
Integrated insights |
Better decisions, backed by data |
Engage AI is built on the industry leading Cloud & AI platform. harnessing AI, Data and Analytics services. We’re proud to be a Microsoft-certified Data & AI partner, as well as being available on the Azure Marketplace
This means:
Our team have worked with Microsoft for nearly two decades, giving us faster access to innovation. We have the ability to unlock Microsoft co-investment programs and build co-designed solutions to meet your goals.
From Azure-powered processing to secure data management, certification is more than a badge — it’s the foundation of how we build and deliver.
Let’s show you how Engage AI can power your next growth phase.
The LiveOps approach that revolutionised a sweet sensation.
Personalised and engaging user experiences took Candy Crush from 125 levels to a £3.19bn success. Discover the game-changing magic of LiveOps and the valuable lesson it offers in their intriguing story…
OBT Live Ltd, Clockwise Edward Pavillion, Royal Albert Dock, Liverpool L3 4AF
OBT Live Ltd, Clockwise Linley House, Dickinson Street, Manchester M1 4LF
OBT Live Ltd, Maneggstrasse 33, Pergamin II, Greencity, Zurich, 8041, Switzerland
Part of OBT Group | All Rights Reserved
OBT Live Ltd, Clockwise Edward Pavillion, Royal Albert Dock, Liverpool L3 4AF
OBT Live Ltd, Clockwise Linley House, Dickinson Street, Manchester M1 4LF
OBT Live Ltd, Maneggstrasse 33, Pergamin II, Greencity, Zurich, 8041, Switzerland
OBT Live Ltd, Clockwise Edward Pavillion, Royal Albert Dock, Liverpool L3 4AF
OBT Live Ltd, Clockwise Linley House, Dickinson Street, Manchester M1 4LF
OBT Live Ltd, Maneggstrasse 33, Pergamin II, Greencity, Zurich, 8041, Switzerland
