RETAIL
Boost Customer Loyalty with Gamification and Hyper-Personalisation
In today’s competitive retail landscape, customer loyalty is key. We help retailers create personalised experiences that captivate and engage their customers using gamification and data-driven insights.
From dynamic rewards programs to hyper-personalised shopping experiences, we leverage cutting-edge technology to build lasting loyalty, increase engagement and drive growth.
THE STATE OF PLAY
Problem Statements
Customers are accustomed to using loyalty apps, gaining points and receiving discounts or freebies. However, most loyalty platforms don’t offer an engaging, playful experience, with the exception of examples like McDonald’s Monopoly. These traditional programs lack the element of fun that keeps customers truly engaged.
While existing loyalty platforms can segment customers and push them toward specific tasks, they fail to gamify the user journey. Gamification introduces a new level of interaction, making the loyalty process not just about rewards but about creating a deeper, more emotional connection with the brand.
Key Features
Gamified Loyalty Programs
Our solutions transform traditional loyalty apps into engaging experiences where customers earn rewards not just for purchases, but for interactive participation.
Hyper-Personalisation
Tailor each customer’s journey using data-driven insights, offering personalised rewards, product recommendations and offers that enhance the shopping experience.
Dynamic Rewards System
Move beyond basic points systems and offer dynamic challenges and interactive goals, keeping customers continuously engaged.
Real-Time Insights & Optimisation
Track customer behaviour and use real-time data to refine gamified interactions, ensuring the program evolves with the needs of your audience.
HOW WE ENGAGE
Envisioning Workshop
We begin by understanding your business’s unique goals and KPIs through an Envisioning Workshop.
During this session, we collaborate with your team to identify the core objectives of your loyalty program and align them with the Octalysis Framework, a proven gamification methodology.
Why Work with Us
OBT Live is a trusted Systems Integrator with vast experience in delivering comprehensive Microsoft solutions. Our team is uniquely positioned to help you gamify your loyalty program, leveraging both technical expertise and in-depth knowledge of customer engagement. By working with us, you gain a partner who understands the nuances of the retail industry and how to drive business success through innovation.
Proven Expertise
With years of experience working across various industries, we bring a wealth of knowledge to ensure your loyalty platform not only works but excels in driving engagement.
Microsoft Integration Specialists
As experts in Microsoft systems, we ensure seamless integration of gamified loyalty systems with your existing platforms.
Tailored Approach
We don’t believe in one-size-fits-all solutions. Our gamification strategies are designed to meet the unique needs of your business and customers.
FEATURED
Blog Articles
Explore more about gamification, customer loyalty and hyper-personalisation in our latest articles:
Case Study: Sainsbury's
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