OBT Live is pleased to announce the availability of ScreenFlow AI, its advanced Broadcast AI solution, on the Microsoft Azure Marketplace. This move combines the transformative power of ScreenFlow AI with the global reach and trusted infrastructure of Azure, enabling media companies, content creators and advertisers to redefine how they connect with audiences.
ScreenFlow AI is designed to revolutionise viewer engagement by providing tools that deliver hyper-personalised experiences, optimise content strategies and unlock new revenue opportunities like “Shop the TV.” With capabilities to analyse audience behaviour in real-time and create tailored interactions, it addresses critical challenges such as fragmented viewer data, content saturation and monetisation barriers.
“ScreenFlow AI empowers media organisations to engage audiences in meaningful ways while unlocking innovative revenue streams,” said Paul Shannon, Co-CEO at OBT Live. “Listing ScreenFlow AI on the Azure Marketplace ensures easier access to our solution, enabling customers to leverage Azure’s robust platform for scalability, reliability and enhanced functionality.”
The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure, h It helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use. By listing ScreenFlow AI, OBT Live can reach a global audience of Azure users who value the seamless integration of third-party solutions with their existing infrastructure. Additionally, customers benefit from the confidence that comes with purchasing a solution vetted by Microsoft.
“ScreenFlow AI’s presence on Azure Marketplace highlights OBT Live’s commitment to delivering innovative, AI-driven solutions,” said Simon Crownshaw, Worldwide Strategy Director, Media & Entertainment at Microsoft. “Through Azure Marketplace, customers gain access to technology that combines groundbreaking features with the reliability and scalability of the Azure platform, helping them address critical industry challenges and drive measurable growth.”
For media companies, the ability to consolidate disparate viewer data, provide hyper-personalised recommendations, and deliver real-time engagement solutions is critical to staying competitive. By leveraging Azure AI and machine learning capabilities, ScreenFlow AI enhances its performance and scalability, making it an essential tool for organisations seeking to optimise audience engagement and monetisation strategies.
The Azure Marketplace also provides financial security and cost-efficiency for customers, including the ability to count eligible purchases towards their Azure consumption commitments. For OBT Live, the platform offers co-selling opportunities with Microsoft’s sales teams, amplifying ScreenFlow AI’s visibility and market reach.
ScreenFlow AI’s integration into the Azure Marketplace signifies a new era of opportunity for the media industry. Customers can now access a trusted, cutting-edge solution that combines the latest in artificial intelligence with the convenience and reliability of Microsoft’s global platform.
Visit the OBT Live listing here: Microsoft Azure Marketplace
