OBT Live, a leading software enabled services partner specialising in hyper-personalisation, gamification and customer engagement across key sectors including Sports, Media, Leisure and Retail, has announced the official launch of its Dubai entity, marking a significant milestone in its global expansion. This move strengthens OBT Live’s commitment to delivering next-generation AI solutions, including ScreenFlow AI and Engage AI, to businesses in the fast-evolving UAE market.
With the UAE emerging as a growing hub for digital transformation, OBT Live’s presence in Dubai will enable organisations to leverage AI technology for enhanced operational efficiency, customer engagement and business intelligence. As a Microsoft partner in the UAE, OBT Live is poised to collaborate closely with enterprise organisations to accelerate AI adoption across industries.
Paul Shannon and Chris Hodgson, Co-CEOs of OBT Live, expressed their enthusiasm for this expansion. Paul Shannon stated, “We are thrilled to bring OBT Live’s AI innovations to the dynamic UAE market. The rapid digital transformation in the region presents immense opportunities for businesses to harness AI-driven technologies. Our solutions, such as ScreenFlow AI and Engage AI, are designed to help organisations optimise workflows, enhance customer interactions and drive real business value. With a growing customer base in the UAE, we are excited to partner with forward-thinking businesses to shape the future of AI-driven success.”
Chris Hodgson added, “OBT Live’s expansion into the UAE is a strategic step in our global growth. The demand for AI-driven solutions in this region is increasing, and we are committed to empowering businesses with cutting-edge technology. By establishing our presence in Dubai, we aim to deepen our partnerships and drive meaningful digital transformation across industries.”
Microsoft has been a key collaborator in OBT Live’s journey, and this partnership continues to be a cornerstone of its growth in the UAE. Ahmed Hamzawy, Chief Partnership Officer – UAE at Microsoft, commented “OBT Live’s expansion into the UAE is a testament to the region’s thriving digital ecosystem. Their AI solutions align with Microsoft’s vision for empowering businesses with intelligent technology. We look forward to supporting OBT Live as they bring innovative AI-driven capabilities to enterprises in the UAE, helping them unlock new efficiencies and opportunities.”
As OBT Live continues to expand its footprint, the company remains dedicated to delivering innovative solutions that redefine business processes and customer engagement strategies. With a growing number of customers and prospective customers in the UAE, the launch of its Dubai entity marks the beginning of an exciting new chapter.
