Engaging Fans in Real-Time: The Impact of Second Screen Interactivity During Live Events
In the age of multitasking and digital distractions, keeping fans engaged during live sports events can be challenging. Second-screen engagement, where fans use additional devices, such as smartphones or tablets, while watching content, has emerged as a strategy to enhance viewer interaction. We’re going to explore the significance of second-screen interactivity and how it can […]
OBT Live & UIC Digital Announce Global Partnership
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