OBT Live Achieves Microsoft Data & AI Solution Designation
Strengthening Expertise in Azure-Powered Solutions
OBT Live raises £2.25m
In NPIF II led round to scale AI -powered customer engagement across media, sport, retail and leisure brands
OBT Live Expands to UAE
With launch of Dubai entity
OBT Live Launches ScreenFlow AI on Azure Marketplace
Revolutionising Viewer Engagement Through AI
OBT Live and Globant Announce Global Partnership
Driving Digital Transformation in Sport, Media and Retail
Loyalty Programs Are Just the Start
How Gamification Takes Retail Engagement to the Next Level
The Power of Hyper-Personalisation in Luxury Retail
At OBT Live, we’ve seen a growing trend in luxury retail where hyper-personalisation, fuelled by real-time data, drives meaningful customer experiences. High-end shoppers increasingly expect interactions that feel uniquely tailored to them, making personalisation essential for building deeper connections and loyalty. This is where a LiveOps platform can play a critical role, helping luxury brands […]
8 Reasons why Gamification and Hyper-Personalisation Drive Loyalty in Retail
Enabling gamification via Live Ops across digital products and every-day activities. In a world where customer choices are vast and attention spans are short, building lasting loyalty has become a game-changer for retailers. To stand out in today’s crowded market, it’s no longer enough to offer great products; you need to create experiences that captivate […]
Engaging Fans in Real-Time: The Impact of Second Screen Interactivity During Live Events
In the age of multitasking and digital distractions, keeping fans engaged during live sports events can be challenging. Second-screen engagement, where fans use additional devices, such as smartphones or tablets, while watching content, has emerged as a strategy to enhance viewer interaction. We’re going to explore the significance of second-screen interactivity and how it can […]
Personalising the Leisure Experience: Why Hyper-Personalisation Matters
As the leisure industry continues to evolve, customer expectations are shifting toward more personalised experiences. Hyper-personalisation, using data and analytics to tailor offerings to individual preferences, is becoming a key strategy for businesses aiming to enhance customer satisfaction and retention. This blog discusses why hyper-personalisation matters and how it can transform the leisure experience. Understanding […]
