The Power of Hyper-Personalisation in Luxury Retail

At OBT Live, we’ve seen a growing trend in luxury retail where hyper-personalisation, fuelled by real-time data, drives meaningful customer experiences. High-end shoppers increasingly expect interactions that feel uniquely tailored to them, making personalisation essential for building deeper connections and loyalty. This is where a LiveOps platform can play a critical role, helping luxury brands […]

8 Reasons why Gamification and Hyper-Personalisation Drive Loyalty in Retail

Enabling gamification via Live Ops across digital products and every-day activities. In a world where customer choices are vast and attention spans are short, building lasting loyalty has become a game-changer for retailers. To stand out in today’s crowded market, it’s no longer enough to offer great products; you need to create experiences that captivate […]

Engaging Fans in Real-Time: The Impact of Second Screen Interactivity During Live Events

In the age of multitasking and digital distractions, keeping fans engaged during live sports events can be challenging. Second-screen engagement, where fans use additional devices, such as smartphones or tablets, while watching content, has emerged as a strategy to enhance viewer interaction. We’re going to explore the significance of second-screen interactivity and how it can […]

Personalising the Leisure Experience: Why Hyper-Personalisation Matters

As the leisure industry continues to evolve, customer expectations are shifting toward more personalised experiences. Hyper-personalisation, using data and analytics to tailor offerings to individual preferences, is becoming a key strategy for businesses aiming to enhance customer satisfaction and retention. This blog discusses why hyper-personalisation matters and how it can transform the leisure experience. Understanding […]

Gamification is Redefining Customer Engagement in the Leisure Industry

In the competitive leisure industry, businesses are continually seeking innovative ways to enhance customer engagement and foster loyalty. Gamification has emerged as a powerful strategy that transforms traditional experiences into interactive adventures. This blog explores how leisure businesses can tap into gamification to create unforgettable customer experiences that drive loyalty and satisfaction. The Concept of […]

OBT Live Welcomes Liam Ellison as Chief Technology Officer

OBT Live, a leading digital systems integrator specialising in hyper-personalisation, gamification and customer engagement across key sectors such as Sports, Media, Leisure and Entertainment, proudly announces the appointment of Liam Ellison as Chief Technology Officer (CTO). Liam brings over a decade of industry experience, progressing from early support roles to leading consultant positions on multi-million-pound […]

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OBT Live Ltd, Clockwise Edward Pavillion, Royal Albert Dock, Liverpool L3 4AF

OBT Live Ltd, Clockwise Linley House, Dickinson Street, Manchester M1 4LF

OBT Live Ltd, Maneggstrasse 33, Pergamin II, Greencity, Zurich, 8041, Switzerland

READY TO TRANSFORM?

Get in touch

OBT Live Ltd, Clockwise Edward Pavillion, Royal Albert Dock, Liverpool L3 4AF

OBT Live Ltd, Clockwise Linley House, Dickinson Street, Manchester M1 4LF

OBT Live Ltd, Maneggstrasse 33, Pergamin II, Greencity, Zurich, 8041, Switzerland