Amsterdam, September 13-16, 2024: OBT Live is excited to announce its participation in the IBC Expo 2024, one of the most significant events in the global media, entertainment and technology industry. Exhibiting as part of the Microsoft booth, OBT Live will be showcasing ground-breaking advancements in TV-integrated commerce, clickable commerce and interactive events.
The exhibit will include an exclusive demo in collaboration with Fremantle and featuring Jamie Oliver’s TV show, Together. The demo will highlight how OBT Live and Fremantle, through Microsoft Azure services, including Azure OpenAI Service, Azure AI Search and Azure PlayFab are revolutionising the way viewers interact with content, offering seamless integration of commerce and engagement through both streaming platforms and companion apps.
Aligning with their commitment to enhancing viewer engagement and opening new revenue streams for content creators, OBT Live will demonstrate the integration of shoppable experiences, allowing broadcasters, content owners and fast channel operators to transform their content into interactive shopping opportunities.
OBT Live’s innovative solutions are set to transform the TV viewing experience, making it more interactive, personalised and commerce driven. By enabling viewers to engage with content in real-time, from purchasing featured products to participating in live events, we are redefining the boundaries of what television can do.
“We’re excited to be at the forefront of this evolution in TV and commerce,” said Paul Shannon, Co-CEO of OBT Live. “Our collaboration with Fremantle , Jamie Oliver Productions and Microsoft exemplifies how technology can enhance the viewer experience, making TV not just a medium of entertainment, but also a platform for dynamic interaction and commerce.”
“Jamie has always been a champion for new platforms and innovations that help audiences more closely engage with his content. So, this is an exciting collaboration with Microsoft and Fremantle, enabling direct viewer interaction in real time, making our TV shows not just shoppable but more useful and entertaining too.” Zoë Collins, Managing Director, Jamie Oliver Media Group.”
“We are pleased to collaborate with OBT Live, Fremantle and Jamie Oliver Productions to introduce AI-powered solutions that transform how audiences connect with and interact with their favourite shows,” said Andy Beach, Chief Technology Officer, Media & Entertainment, Microsoft. “Whether through live TV, streaming platforms, or second-screen mobile experiences, these solutions are designed to boost audience engagement, unlock new value from archived content and create fresh revenue streams for broadcasters, content providers and streaming platforms through integrated commerce, gamification and companion content.”
We invite all attendees of IBC Expo 2024 to visit our pod at the Microsoft booth (Hall 14, A14) to experience first-hand what the future of TV-integrated commerce looks like.
For more information or to schedule a demo at the expo, please contact hello@obt.live
