Whether you’re a Candy Crush enthusiast or just a casual gamer, it’s hard to find a smartphone owner who hasn’t tried their hand at this addictive puzzle. With its straightforward gameplay and colourful graphics, Candy Crush has become a global phenomenon. But have you ever wondered how a basic Facebook game with just 125 levels back in 2012 transformed into a revenue-generating powerhouse with over 8000 levels and a jaw-dropping $3.19 billion in earnings by 2023? The answer lies in LiveOps.
The Candy Crush Journey:
Launched in April 2012, Candy Crush initially boasted a respectable worth of $77 million within the first 12 months. However, with only 125 levels, its lifespan seemed uncertain. Fast forward to 2014, and the player count had surged to a staggering 93 million users, causing significant strain on the platform. That’s when LiveOps entered the scene.
The Power of LiveOps:
LiveOps breathed new life into Candy Crush, turning it into a gaming phenomenon. Here’s how it accomplished this remarkable transformation:
Release Limited-Time Events: Candy Crush began introducing limited-time events, challenges, and special themes that changed regularly, enticing players to return for fresh content.
Updates and New Levels: Developers harnessed LiveOps to slipstream updates that brought in new levels, challenges, and gameplay mechanics, ensuring the game stayed dynamic and engaging.
Social Features: Social integration allowed players to compete with friends, exchange lives, and participate in dedicated events together, creating a sense of community within the Candy Crush universe.
Monetisation and In-App Purchases: With LiveOps, Candy Crush was able to offer in-app purchases and exclusive deals, encouraging players to invest in power-ups, extra lives, and virtual items to enhance their gaming experience.
Candy Crush’s incredible success story can be attributed to its savvy use of LiveOps. By embracing these fundamental principles, it transformed from a basic puzzle game into a global sensation. It’s evident that LiveOps has revolutionised the world of gaming, and Candy Crush is a fitting example of just how powerful this approach can be when it comes to crafting personalised and engaging user experiences. Perhaps we could we all learn from them.
